New Broad Street

420 South Orange Ave. Suite 400
Orlando, Florida 32801

Phone: 407-206-7232
Fax: 407-206-7209

info {at} newbroadstreet.com

Barbara Koenig
Senior Vice President, Chief Marketing Officer

Roles:

Branding, communications, marketing and sales initiatives to build awareness, reputation, demand and long-term revenue stream for each project.

Credentials:

  • Led the creation of New Broad Street Realty as a hybrid community information, new home sales, and general brokerage operation serving NBS and developers of other master-planned communities.
  • Formerly Southeast regional president of TenUnited, one of the country's largest independently owned advertising agencies (capitalized billings > $180M).
  • Established and led agency's national award-winning Real Estate Marketing Group representing commercial, residential and resort properties valued in excess of $22B for clients including Disney, Pritzker, Trammell Crow, Lincoln Property Company and Castle & Cooke; served as chief marketing consultant for Celebration and Baldwin Park.

Involvements & Interests:

  • Member of Urban Land Institute, ULI Recreational Development Council, and Congress for the New Urbanism.
  • Extensive leadership roles in civic and cultural organizations, including Leadership Florida, Orlando Convention & Visitors Bureau, Orlando Museum of Art, Greater Orlando Chamber of Commerce.
  • Avid sailor, traveler and wordsmith.

New Broad Street Companies: Barbara Koenig / Senior Vice President, Chief Marketing Officer

Contact Information

e. bkoenig {at} newbroadstreet.com
p. 407.515.6989
f. 407.529.3889