Barbara Koenig
Senior Vice President, Chief Marketing Officer
Roles:
Branding, communications, marketing and sales initiatives to build awareness, reputation, demand and long-term revenue stream for each project.
Credentials:
- Led the creation of New Broad Street Realty as a hybrid community information, new home sales, and general brokerage operation serving NBS and developers of other master-planned communities.
- Formerly Southeast regional president of TenUnited, one of the country's largest independently owned advertising agencies (capitalized billings > $180M).
- Established and led agency's national award-winning Real Estate Marketing Group representing commercial, residential and resort properties valued in excess of $22B for clients including Disney, Pritzker, Trammell Crow, Lincoln Property Company and Castle & Cooke; served as chief marketing consultant for Celebration and Baldwin Park.
Involvements & Interests:
- Member of Urban Land Institute, ULI Recreational Development Council, and Congress for the New Urbanism.
- Extensive leadership roles in civic and cultural organizations, including Leadership Florida, Orlando Convention & Visitors Bureau, Orlando Museum of Art, Greater Orlando Chamber of Commerce.
- Avid sailor, traveler and wordsmith.
Contact Information
e. bkoenig {at} newbroadstreet.com
p. 407.515.6989
f. 407.529.3889